CURAD ANTI-BACTERIAL SILVER BANDAGES
Package Design with metallic ink
Art Director, Copywriter & Creative Director: Gregory Thomas Poszywak
Sound Production: Nathan Jones
Voice Talent: Travis J.
About: This spec campaign for Curad Silver Bandages would stretch across various social media platforms.
PINTEREST CAMPAIGN
A series of promoted pins to generate product buzz on social media. Click an image to get an up close view.
Pandora banners
When opened, the banner gives a summary of how anti-bacterial silver works, and provides a link to the product page.
STOP A MOMENT!
To really appreciate this campaign, you're going to want to read the following.
Dynamic audio is potential, cutting-edge technology from Pandora. It allows an ad to play personalized audio content that adapts based on the listener’s age, gender, zip code, time of day, and musical preferences. Think of it like “audio mad libs”, where pre-recorded words and phrases are swapped out depending on who’s hearing it. This creates an ad experience so personal, they’ll feel like they’re actually being spoken to! This is why the following Pandora ads call out the listener's hometown, local weather conditions, and other user-specific details.
Sequential ads take personalization one step further with interactive storytelling. Rather than one message, they play a narrative series. How the narrative unfolds is determined by whether or not the listener clicks through the first ad or not.
Now that that's all out of the way, please continue!