Hope Cancer Center

Not every SOCIAL MEDIA client is the same…

Hope Cancer Center of East Texas® is an example from my body of work, where a brand required a more human-storytelling approach to their social media marketing efforts, along with a Facebook Ad Campaign. In this case — my team and I used more grassroots style photography. The basis of the strategy was to feature real people, and very real success stories in the form of testimonials. This paid off with an abundance of Facebook interaction, growth, and a big boom in web traffic.

NOTE: Hope Cancer Center of East Texas® has since merged with UT Health® as of mid-2019, due to circumstances which were beyond mine, and the general staff of Hope Cancer Center’s control. That is why you may notice the change in their Facebook Profile image.